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Capi
connects WhatsApp
with your Meta campaigns

Every purchase or qualified lead that comes from an ad, Meta finds out instantly.

It's not just another pixel or a half-built integration. It's the bridge between your conversations and your Meta campaigns.

Now

every event from your WhatsApp reaches Meta instantly — without you lifting a finger.

Simulating a WhatsApp message...
The problem it solves

Meta sees the click, but not the conversation

When someone taps your "Send WhatsApp message" ad, for Meta the story ends there. It doesn't know if that person asked about pricing, booked an appointment, or bought. It's optimizing blind.

Without CAPI

Meta only knows how many people clicked. It optimizes to get more clicks, even from curious people who never buy. Your cost per real customer goes up.

With CAPI

Meta knows which clicks turned into a qualified lead or a sale. It optimizes to find more people like the ones who actually buy. Your budget goes further.

Capi in action

This is exactly what happens when you connect Capi

IT'S NOT a pixel you have to configure by hand every time. It's 4 automatic steps, no code, straight from your WhatsApp API number.

Step 1

The customer arrives

Someone taps your Click-to-WhatsApp ad and messages you. Funnelchat identifies which campaign it came from.

Step 2

A tag gets assigned

When the customer moves forward (shows interest, books, buys), they get tagged in Funnelchat.

🏷️ purchased
Step 3

The event fires

Funnelchat detects the tag and sends the configured event to your Meta Event Data, instantly.

Step 4

Meta learns

Meta receives the event, understands which ads bring in real customers, and adjusts who it shows your ads to.

Three ways to trigger the event

Automatic, with AI, or manual.
you choose.

The only thing Capi needs is for the tag to get assigned. And Funnelchat gives you three ways to do it.

Automatic flows

Your Funnelchat flows assign tags when the customer meets a condition: answered a question, picked an option, reached a certain step.

Example

If the customer picks "I want to book" in the flow, they get tagged as a qualified lead and the event is sent to Meta.

AI agents

Your AI agent talks with the customer and, when it detects real buying intent or interest, assigns the tag on its own.

Example

The agent notices the customer asked for the payment link and tags them "bought" — event sent.

Manually

Your sales team tags the customer directly in the conversation when they confirm the sale or the booking.

Example

The rep closes the sale over a call and marks the tag in Funnelchat — the event fires the same way.

Capi turns every tag on your WhatsApp into a signal that trains Meta to bring you better customers. You tag them — or let your flows and AI do it — and Funnelchat handles the rest.

How it works

The whole process, without touching code.

Set the rule once — which WhatsApp action maps to which Meta event — and Capi does the rest, forever.

Build rules, event by event

Pick the Meta event (Purchase, Qualified Lead, Cart Abandoned, Review Received, and more) and the Funnelchat action that triggers it: a tag, a stage change, a flow reply.

14 events availableTag-basedNo codeCompatible with Meta Events Manager
Funnelchat panel for creating event rules toward Meta

Sharper attribution

Every reported event helps Meta understand which ads generate real customers, not just clicks or messages.

MX BR CO

Reports in real time, no manual steps

The moment the event happens in the conversation, Capi sends it to Meta automatically — no delays, no manual steps.

Real time Automatic

The biggest names in the digital market trust Funnelchat

Info-product creators, marketing agencies, digital businesses, and brands that scaled without winging it.

Laura Blago

Laura Blago

soylaurablago
Luis Carlos Flores

Luis Carlos Flores

luiscarlosformula
Mauricio Duque

Mauricio Duque

mauricioduque
Mike Munzvil

Mike Munzvil

mikemunzvil
Vilma Núñez

Vilma Núñez

vilmanunez
Yonnathan Vinasco

Yonnathan Vinasco

v1nasco
Alvaro Luque

Alvaro Luque

alvaroluque.co
Flor Schauman

Flor Schauman

florschauma
Laura Blago

Laura Blago

soylaurablago
Luis Carlos Flores

Luis Carlos Flores

luiscarlosformula
Mauricio Duque

Mauricio Duque

mauricioduque
Mike Munzvil

Mike Munzvil

mikemunzvil
Vilma Núñez

Vilma Núñez

vilmanunez
Yonnathan Vinasco

Yonnathan Vinasco

v1nasco
Alvaro Luque

Alvaro Luque

alvaroluque.co
Flor Schauman

Flor Schauman

florschauma
José Luis Gálviz

José Luis Gálviz

CEO RedLab | USA

20+ años en Marketing Digital

Vengo de más de 20 años en marketing digital. He usado muchas herramientas... pero Funnelchat me sorprendió. En cuestión de una hora ya estaba creando mis primeros flujos y viendo resultados reales en mi negocio.
Javier Jaimes

Javier Jaimes

Asesor de las Marcas Personales

Funnelchat ya tiene lo que se está viendo en USA... La IA que probé es mejor que un setter. IA atiende 1 o 1 millón con el mismo entusiasmo y hace el 90% del trabajo operativo dejando al equipo libre para lo estratégico.
Jesui David Hernandez

Jesui David Hernandez

Operador de plataformas

H&C capacitación integral

Mandamos todo nuestro tráfico de Facebook Ads a WhatsApp. Con Funnelchat automatizamos el proceso y reducimos drásticamente el tiempo de atención. Ahora nuestro equipo trabaja más rápido y con mejor control.
Antonio Lizarán

Antonio Lizarán

Fundador de Chocopuntos

No tengo ninguna duda: es una plataforma fácil de usar. En minutos configuré automatizaciones que antes me tomaban horas. Eso se traduce en más rapidez, más orden y mejor experiencia para mis clientes.
Nabil Hamideh

Nabil Hamideh

Publicista | Afiliado

Funnelchat me ordenó el negocio. Llegó justo cuando ya estaba saturado con mensajes y leads. Me organizó el panel, el CRM y el proceso, y me devolvió el control. Vas a probar más software, vas a pasar la curva de aprendizaje... y al final vas a regresar a lo que funciona: estructura, seguimiento y soporte rápido.
Berenice - Mark System

Berenice - Mark System

Auxiliar Comercial

"Con Funnelchat logramos dar seguimiento real a nuestros clientes. Las automatizaciones y los envíos masivos nos ayudan a no dejar escapar oportunidades. Ahí entendimos el poder de usar WhatsApp con estrategia. Si surge algún inconveniente, escribimos al grupo de soporte y nos responden rápido. Eso da tranquilidad cuando estás operando campañas."
Carlos Ernesto Morales

Carlos Ernesto Morales

CEO de Piolas y Piolas

"Me ha ido súper bien con Funnelchat. Las automatizaciones listas para usar hacen todo más simple, así es como se escala WhatsApp de verdad. Después de usar Funnelchat, entendí que ya era momento de migrar a la API. Cuando tu negocio crece, necesitas algo más profesional. Y el equipo me está acompañando en todo el proceso. Siempre dispuestos a ayudar, sesiones grupales cada semana y un Account Manager dedicado. No es solo una herramienta, es acompañamiento real."

Smart automation with WhatsApp

Your next sales strategy shouldn't depend on copying and pasting messages.

Turn WhatsApp into the most powerful system in your operation with Funnelchat.

Frequently asked questions

Everything you need to operate with Funnelchat.

No. Capi only needs the tag to get assigned — an automatic flow, your AI agent (if you have one), or your team manually can all do it. All three methods send the event to Meta exactly the same way.