Privacy Policy

Last updated: March 2026

1. INTRODUCTION

Funnelchat LLC ("Funnelchat", "we") respects the privacy of its users and customers and is committed to protecting personal data in accordance with applicable international laws.

This Privacy Policy describes how we collect, use, store, and protect information in the context of our software (SaaS) services, including communication automation, artificial intelligence, and digital messaging.

2. DATA CONTROLLER IDENTIFICATION

Funnelchat LLC
A Delaware Limited Liability Company
Contact email: soporte@funnelchat.com
For privacy matters: privacy@funnelchat.com

3. SCOPE

This policy applies to:

  • Website users
  • Platform customers
  • End users of our customers (when applicable)

4. FUNNELCHAT'S ROLE (CONTROLLER vs PROCESSOR)

Funnelchat may act as:

4.1 Data Controller

When we collect data directly from:

  • Website users
  • Leads
  • Customers

4.2 Data Processor

When we process data on behalf of our customers, including:

  • WhatsApp conversations
  • Contact data
  • Automated messages

👉 In these cases, the customer is the data controller, and Funnelchat acts solely as a technology provider.

5. DATA WE COLLECT

We may collect:

5.1 Data provided directly

  • Name
  • Email address
  • Phone number
  • Account information

5.2 Usage data

  • Logs
  • IP address
  • Behavior on the platform

5.3 Data processed on behalf of customers

  • Messages
  • Contacts
  • Conversations

6. PURPOSE OF PROCESSING

We use data to:

  • Provide the SaaS service
  • Manage accounts
  • Improve the platform
  • Provide support
  • Comply with legal obligations

7. LEGAL BASIS (GDPR)

We process data under:

  • Contract performance
  • Consent
  • Legitimate interest
  • Legal compliance

8. ARTIFICIAL INTELLIGENCE

Funnelchat uses artificial intelligence technologies to:

  • Automate responses
  • Analyze conversations
  • Optimize workflows

Important:

  • We do not use customer data to train models without authorization
  • Automated decisions are configured by the customer

9. CUSTOMER RESPONSIBILITY

The customer is responsible for:

  • Obtaining consent from its users
  • Complying with local regulations
  • Proper use of WhatsApp and other channels

Funnelchat does not control content generated by the customer.

10. INTERNATIONAL DATA TRANSFERS

Data may be processed in:

  • United States
  • Other countries where our providers operate

Funnelchat implements legal mechanisms such as:

  • Standard Contractual Clauses (SCCs)
  • Equivalent security measures

11. DATA SUBJECT RIGHTS

Users may:

  • Access their data
  • Rectify it
  • Delete it
  • Restrict its use
  • Object to its use
  • Request portability

Contact: privacy@funnelchat.com

12. SECURITY

We implement technical and organizational measures:

  • Encryption
  • Access control
  • Monitoring

13. COOKIES

We use cookies for:

  • Website functionality
  • Analytics
  • Marketing

Users can manage their consent.

14. DATA RETENTION

Data is retained:

  • While the contractual relationship exists
  • As required by legal obligations

15. PROVIDERS AND THIRD PARTIES

We may work with:

  • Cloud providers
  • Analytics tools
  • APIs (e.g. Meta / WhatsApp)

16. INTERNATIONAL COMPLIANCE

This policy is aligned with:

  • GDPR (Europe)
  • CCPA (California)
  • LGPD (Brazil)
  • Law 1581 of 2012 (Colombia)
  • Data protection laws across Latin America

17. CHANGES

We may update this policy at any time.

18. CONTACT

Email: privacy@funnelchat.com
Website: www.funnelchat.com

19. DATA PROTECTION OFFICER

Responsible party: Funnelchat LLC
Contact: privacy@funnelchat.com